Pay Range 19 Breakdown

Hourly (40 hrs.)$21.7918$32.6877
Hourly (42 hrs.)$20.7541$31.1312
Hourly (56 hrs.)$15.5656$23.3484

Downtown Business Specialist

Range: $45,326.97 - $67,990.46 (19)
Position Number: 00098



This position is responsible for the initiation and management of programs and initiatives to retain and grow private investment and business development in Downtown Wilson, as well as surrounding commercial areas to grow economic development and vitality in the Wilson’s central city.


Works under the direction of the Downtown Manager to support and increase private investment and business activity downtown and surrounding commercial areas;

Develops and oversees downtown business development activities, projects, programs and initiatives; Works with existing downtown businesses to provide business development assistance and help them grow their market share and presence; Works with existing and prospective businesses in preparing business plans, financial projections, marketing plans, succession plans, and other such efforts.  Assists prospective businesses and investors in finding an appropriate location in downtown or the central city; Actively recruits target markets for business and property development in downtown; Pro-actively markets available properties downtown for rent or sale; Works with downtown property owners to encourage redevelopment projects;  Builds cooperative working relationships with community partners, property owners, businesses, merchant groups, real estate community, and others in order to increase center city investment; Identifies issues negatively impacting private investment and provides information and solutions to assist in resolving these concerns; Tracks market trends, conditions and data to provide needed information to the downtown development effort, as well as existing and potential businesses, property owners and developers; Promotes incentives, programs and other development efforts with effective and creative use of media and promotional materials; Positions downtown and the central city as a positive place for private investment; Attends meetings and functions to network as needed; Performs related tasks as required.


Knowledge of best practices, principles, regulations and procedures of downtown development programs and activities; 

Knowledge business development best practices;

Knowledge of commercial real estate fundamentals and redeveloping downtown real estate best practices;

Knowledge of effective business retention and recruitment strategies and experience in working with the business community;

Past experience in working with small and mid-sized business owners, commercial property owners and developers, financing strategies and redevelopment incentives;

Skill in the use of computer, including proficiency in Word, Excel, and PowerPoint applications;

Commitment to be customer-service driven and positive results/outcome focused;

Ability to communicate ideas clearly and concisely, both orally and in writing.

Ability to establish and maintain cooperative and effective working relationships with City officials and employees, officials of other agencies, the business, commercial property and real estate communities, and the public in general; 

Ability to work in a collaborative team environment;

Ability to work effectively and independently in a time sensitive and information sensitive environment;

Ability to exercise good judgment and make sound decisions;

Ability to plan, execute and coordinate effective projects and programs.


The Downtown Manager assigns work in terms of goals and objectives.  Work is reviewed through meetings, conferences, reports, and observation of department operations. 


Guidelines include relevant state and federal laws, city ordinances, and city and department policies and procedures.  These guidelines require judgment, selection, and interpretation in application. 


The work consists of varied administrative duties concerning downtown development and revitalization issues.  The need to respond effectively to and develop solutions to issues impacting downtown businesses and private investment adds to the complexity of the work.


The purpose of this position is to create, promote and carry out programs to preserve, improve, and enhance the City’s downtown and central city areas, and to promote improvement, private investment and economic development in these areas. Successful performance helps ensure economic stability, viability, and vitality for City as a whole.


Contacts are typically with co-workers, other city employees, business owners and operators, community groups, real estate personnel, business leaders, property owners, developers, local and state elected officials, and the general public.


Contacts are typically to plan programming or initiatives, give or exchange information, provide services, resolve problems, negotiate deals, or settle matters.

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The work is typically performed while sitting at a desk or table or while intermittently sitting, standing, stooping, walking, bending, or crouching.  The employee occasionally lifts light and heavy objects.


The work is typically performed in an office and off-sites.  The employee may be exposed to noise, machinery with moving parts, or irritating chemicals.  The work may be performed outdoors and occasionally in hot, cold or inclement weather.  The work may require the use of protective devices such as masks, goggles, and gloves.




Graduation from an accredited four-year college or university with a degree in business administration, public administration, or related field with considerable experience (3 to 5 years) working in downtown development, business development, commercial real estate development, and/or closely related field. This position requires a valid driver’s license.




Revised 6-11