Pay Range 18 Breakdown
|Hourly (40 hrs.)||$20.7418||$31.1126|
|Hourly (42 hrs.)||$19.7541||$29.6311|
|Hourly (56 hrs.)||$14.8155||$22.2233|
Downtown Marketing & Communications Coordinator
Range: $43,142.87 - $64,714.30 (18)
Position Number: 189
Assist in facilitating, planning, implementing, managing, evaluating and refining a year-round, comprehensive and strategic marketing and communications plan that promotes Historic Downtown Wilson as a neighborhood and destination as well as an effective, one-stop downtown organization. Define key messages, target audiences, content and collateral. Market Historic Downtown Wilson to a regional, national and global audience.
Ensure that WDDC’s mission and vision are used to set the direction of all programs.
Create marketing campaigns, both general/year-round and specific/holiday.
Plan and implement the rollout and ongoing use of the new HDW brand, tag line and graphic standards; manage the use of the brand.
Plan, implement, evaluate and grow special events that drive people downtown and make downtown the commercial, social and cultural hub of Wilson.
Promote HDW as a place for organizations to hold their special events. Recruit and develop partnerships for additional special events to be held downtown that are not managed by the Office of Downtown Development. Coordinate with organizations and other City of Wilson departments that hold events downtown such as the Whirligig Festival, Arts Council of Wilson, The Boykin Center, Chamber of Commerce, Wilson Visitors Bureau, Barton College, Wilson County Library, First Fridays on the Lawn, Light-Up Wilson, and Preservation of Wilson.) Assist with resources including logistics and marketing.
Proactively manage and support volunteers and help build successful volunteer recognition programs.
Staff the WDDC Promotions Committee and other committees and teams as assigned following the Main Street framework.
Create an internal and external communications plan through multiple channels that is effective in speaking to a diverse and multi-faceted audience that includes Downtown business and property owners, residents, visitors and consumers.
Position HDW to showcase the vibrancy, unique qualities and many strengths of this area.
Direct the design, production and distribution of all marketing collateral for newspaper, radio, television, cable and social media. This includes posters, flyers, brochures and e-marketing materials.
Manage the redesign of the HDW website; manage the website and its content on an ongoing basis. Provide methods for community interaction.
Grow the financial success of downtown businesses by maintaining a merchant network which develops co-op advertising, marketing and special event opportunities.
Collaborate with various community groups to develop downtown business support, recognition and community awareness of and support for downtown businesses.
Seek methods to engage the community in the knowledge of and participation in HDW events, programs and committees. Develop methods to engage the community and seek their input on a regular basis. Make presentations to community groups about HDW and represent downtown at community events and meetings.
Create partnerships with downtown employers to reach and encourage the loyal and support of downtown businesses, nonprofits and events by workers in the area.
Work in collaboration with other community partners to expand our reach and leverage our resources.
Provide strategic direction on the social media program of HDW.
Working with other downtown partners, create initiatives that invite a diverse audience to the downtown.
Collaborate in the creation of strategies to determine the impact and ROI of the various marketing and communications tools.
Develop relationships with the media and engage them in the HDW programs and events. Manage HDW’s public relations and act as a spokesperson on appropriate topics. Generate positive press coverage about the downtown, WDDC, WDP and VSWPP.
Lead the effort to create an annual report that reflects the work and success of the partners in downtown development – Wilson Downtown Development Corporation and Wilson Downtown Properties – in collaboration with the City of Wilson and Wilson County.
Initiate and foster communication and relationships with other City of Wilson departments to partner and assist with downtown development initiatives and events and coordinate goals and work plans.
Update and maintain way finding signage for downtown. Coordinate signage with the City of Wilson/Planning and Development way finding sign program.
Assist with storefront and window beautification initiative, “Imagine This!” for both occupied and unoccupied downtown properties. Design and procure signage, coordinate with property owners, recruit and manage volunteer team.
Assist in preparing meeting agendas, meeting minutes, reports, grant proposal, etc.
Seek, hire and manage suppliers, resources, contractors and consultants as needed and as budget allows.
Develop budgets for all marketing and communications initiatives and events.
Monitor and initiate best practices in downtown marketing and communications.
All other duties as assigned.