Pay Range 18 Breakdown

Hourly (40 hrs.)$20.7418$31.1126
Hourly (42 hrs.)$19.7541$29.6311
Hourly (56 hrs.)$14.8155$22.2233

Downtown Marketing & Communications Coordinator

Range: $43,142.87 - $64,714.30 (18)
Position Number: 189

To pro-actively market Historic Downtown Wilson in a positive manner in order to portray a positive image, attract investment, and spur economic development.
Objectives: Use marketing, communications, advertising and special events to drive people, investment and sales in downtown; Encourage a sense of community and make downtown the commercial, social & cultural hub of the community; Expand on the commercial success and viability of downtown

Assist in facilitating, planning, implementing, managing, evaluating and refining a year-round, comprehensive and strategic marketing and communications plan that promotes Historic Downtown Wilson as a neighborhood and destination as well as an effective, one-stop downtown organization. Define key messages, target audiences, content and collateral. Market Historic Downtown Wilson to a regional, national and global audience.

Ensure that WDDC’s mission and vision are used to set the direction of all programs.

Create marketing campaigns, both general/year-round and specific/holiday.

Plan and implement the rollout and ongoing use of the new HDW brand, tag line and graphic standards; manage the use of the brand.

Plan, implement, evaluate and grow special events that drive people downtown and make downtown the commercial, social and cultural hub of Wilson.

Promote HDW as a place for organizations to hold their special events.  Recruit and develop partnerships for additional special events to be held downtown that are not managed by the Office of Downtown Development. Coordinate with organizations and other City of Wilson departments that hold events downtown such as the Whirligig Festival, Arts Council of Wilson, The Boykin Center, Chamber of Commerce, Wilson Visitors Bureau, Barton College, Wilson County Library, First Fridays on the Lawn, Light-Up Wilson, and Preservation of Wilson.) Assist with resources including logistics and marketing.

Proactively manage and support volunteers and help build successful volunteer recognition programs.

Staff the  WDDC Promotions Committee and other committees and teams as assigned following the Main Street framework.

Create an internal and external communications plan through multiple channels that is effective in speaking to a diverse and multi-faceted audience that includes Downtown business and property owners, residents, visitors and consumers.

Position HDW to showcase the vibrancy, unique qualities and many strengths of this area.

Direct the design, production and distribution of all marketing collateral for newspaper, radio, television, cable and social media. This includes posters, flyers, brochures and e-marketing materials.

Manage the redesign of the HDW website; manage the website and its content on an ongoing basis. Provide methods for community interaction.

Grow the financial success of downtown businesses by maintaining a merchant network which develops co-op advertising, marketing and special event opportunities.

Collaborate with various community groups to develop downtown business support, recognition and community awareness of and support for downtown businesses.

Seek methods to engage the community in the knowledge of and participation in HDW events, programs and committees. Develop methods to engage the community and seek their input on a regular basis. Make presentations to community groups about HDW and represent downtown at community events and meetings.

Create partnerships with downtown employers to reach and encourage the loyal and support of downtown businesses, nonprofits and events by workers in the area.

Work in collaboration with other community partners to expand our reach and leverage our resources.

Provide strategic direction on the social media program of HDW.


Working with other downtown partners, create initiatives that invite a diverse audience to the downtown.

Collaborate in the creation of strategies to determine the impact and ROI of the various marketing and communications tools.

Develop relationships with the media and engage them in the HDW programs and events. Manage HDW’s public relations and act as a spokesperson on appropriate topics. Generate positive press coverage about the downtown, WDDC, WDP and VSWPP.

Lead the effort to create an annual report that reflects the work and success of the partners in downtown development – Wilson Downtown Development Corporation and Wilson Downtown Properties – in collaboration with the City of Wilson and Wilson County.

Initiate and foster communication and relationships with other City of Wilson departments to partner and assist with downtown development initiatives and events and coordinate goals and work plans.

Update and maintain way finding signage for downtown. Coordinate signage with the City of Wilson/Planning and Development way finding sign program.

Assist with storefront and window beautification initiative, “Imagine This!”  for both occupied and unoccupied downtown properties. Design and procure signage, coordinate with property owners, recruit and manage volunteer team.

Assist in preparing meeting agendas, meeting minutes, reports, grant proposal, etc.

Seek, hire and manage suppliers, resources, contractors and consultants as needed and as budget allows.

Develop budgets for all marketing and communications initiatives and events.

Monitor and initiate best practices in downtown marketing and communications.

All other duties as assigned.



Knowledge of best practices, principles, regulations and procedures of downtown development programs and activities; 
Keen interpersonal skills and teamwork abilities
Positive attitude, strong work ethic and professionalism
Excellent community networking, partnership building skills and resources leveraging abilities
Superior group communication and meeting facilitation skills
High-quality writing, messaging and editing skills
Cutting edge knowledge, experience and success with progressive marketing, public relations, communications, social media, networking and special event strategies
Exuberance for creativity, innovation and imagination
Ability to work collaboratively with volunteers and successfully build ownership
Ability to work successfully with outside contractors in areas such as graphic design, web development, advertising, and special events
Efficient, effective and successful special event coordination, execution and growth skills
Ability to build new structures and processes and a high level of organizational skills
The Downtown Manager assigns work in terms of goals and objectives.  Work is reviewed through meetings, conferences, reports, and observation of department operations. 
Guidelines include relevant state and federal laws, city ordinances, and city and department policies and procedures.  These guidelines require judgment, selection, and interpretation in application. 
The work consists of varied administrative duties concerning downtown development and revitalization issues.  The need to respond effectively to and develop solutions to issues impacting downtown businesses and private investment adds to the complexity of the work.
The purpose of this position is to pro-actively market Historic Downtown Wilson in a positive manner in order to portray a positive image, attract investment, and spur economic development.
Contacts are typically with co-workers, other city employees, business owners and operators, community groups, and the general public.
Contacts are typically to plan programming or initiatives, give or exchange information, provide services, resolve problems.
The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The work is typically performed while sitting at a desk or table or while intermittently sitting, standing, stooping, walking, bending, or crouching.  The employee occasionally lifts light and heavy objects.
The work is typically performed in an office and off-sites.  The work may be performed outdoors and occasionally in hot, cold or inclement weather.  The work may require the use of protective devices such as masks, goggles, and gloves.
Graduation from an accredited four-year college or university with a degree in Communications, Marketing, PR or related field with five years of relevant experience. This position requires a valid driver’s license.
 Rev. 01/14