Pay Range 14 Breakdown
|Hourly (40 hrs.)||$17.0237||$25.5356|
|Hourly (42 hrs.)||$16.2131||$24.3196|
|Hourly (56 hrs.)||$12.1598||$18.2397|
Downtown Marketing & Communications Coordinator
Range: $35,409.35 - $53,114.03 (14)
Position Number: 189
JOB TITLE: DOWNTOWN MARKETING & COMMUNICATIONS COORDINATOR
To pro-actively market Historic Downtown Wilson in a positive manner in order to portray a positive image, attract investment, and spur economic development.
Objectives: Use marketing, communications, advertising and special events to drive people, investment and sales in downtown; Encourage a sense of community and make downtown the commercial, social & cultural hub of the community; Expand on the commercial success and viability of downtown
Assist in facilitating, planning, implementing, managing, evaluating and refining Downtown’s Strategic Action Plan, specifically as it pertains to marketing, PR, communications, branding, outreach and community support building
Plan, implement, evaluate and grow special events that drive people downtown and make downtown the commercial, social and cultural hub of Wilson
Grow the Historic Downtown Wilson brand by incorporating logo, tag line and design templates in all marketing and communication materials
Implement the Historic Wilson Downtown marketing plan by producing newsletters, communication tools and establishing and maintaining social media tools, creating and distributing marketing materials, such as posters, flyers, brochures, and e-marketing materials
Make presentations to community groups about Historic Downtown Wilson and representing Downtown at community events and meetings
Grow the financial success of downtown businesses by maintaining a merchant network which develops co-op advertising, marketing and special event opportunities
Create partnerships with downtown employers to reach and encourage the loyalty and support of downtown businesses, nonprofits and events by workers in the area
Plan, implement and support the on-going communications and PR efforts related to special projects, such as property development and entrepreneurial growth projects
Work with collaboratively with various community groups to develop downtown business support, recognition and community awareness of and support for downtown businesses
Develop materials that positions downtown as great place to invest in and to start or grow a business
Assist in planning, implementing, evaluating and growing Downtown co-op marketing and advertising, marketing and special event campaigns that grow the brand of Historic Downtown Wilson
Work with merchants to develop and support marketing efforts which contributes to business success
Lead the effort to create an annual report that reflects the work and success of the partners in downtown development - Wilson Downtown Development Corporation and Wilson Downtown Properties in collaboration with the City of Wilson and Wilson County
Actively participate in volunteer recruitment and energizing the volunteer base of downtown
Proactively manage and support volunteers and help build successful volunteer recognition programs
Actively nominate Historic Downtown Wilson for awards and recognition
Staff the WDDC Promotions Committee and other committees and teams as assigned, following the Main Street framework
Promote Downtown as a place for organization to hold their event and coordinate with organizations that hold events downtown (ex: Whirligig Festival, Pro-Music, Arts Council, Boykin Center, Chamber of Commerce, Imagination Station, Wilson Visitors Bureau, Barton College, Library, City of Wilson Departments [Light-Up Wilson; First Fridays on the Lawn, Movies in the Park], Jaycees [Christmas Parade], Preservation of Wilson, Theatre of the American South, Farmers Market, etc.) to ensure that downtown is active and events are well publicized
Assist in preparing meetings agendas, meeting minutes, reports, grant proposals, etc.
All other duties as assigned
KNOWLEDGE REQUIRED BY THE POSITION:
Knowledge of best practices, principles, regulations and procedures of downtown development programs and activities;
Keen interpersonal skills and teamwork abilities
Positive attitude, strong work ethic and professionalism
Excellent community networking, partnership building skills and resources leveraging abilities
Superior group communication and meeting facilitation skills
High-quality writing, messaging and editing skills
Cutting edge knowledge, experience and success with progressive marketing, public relations, communications, social media, networking and special event strategies
Exuberance for creativity, innovation and imagination
Ability to work collaboratively with volunteers and successfully build ownership
Ability to work successfully with outside contractors in areas such as graphic design, web development, advertising, and special events
Efficient, effective and successful special event coordination, execution and growth skills
Ability to build new structures and processes and a high level of organizational skills
The Downtown Manager assigns work in terms of goals and objectives. Work is reviewed through meetings, conferences, reports, and observation of department operations.
Guidelines include relevant state and federal laws, city ordinances, and city and department policies and procedures. These guidelines require judgment, selection, and interpretation in application.
The work consists of varied administrative duties concerning downtown development and revitalization issues. The need to respond effectively to and develop solutions to issues impacting downtown businesses and private investment adds to the complexity of the work.
SCOPE AND EFFECT:
The purpose of this position is to pro-actively market Historic Downtown Wilson in a positive manner in order to portray a positive image, attract investment, and spur economic development.
Contacts are typically with co-workers, other city employees, business owners and operators, community groups, and the general public.
PURPOSE OF CONTACTS:
Contacts are typically to plan programming or initiatives, give or exchange information, provide services, resolve problems.
The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The work is typically performed while sitting at a desk or table or while intermittently sitting, standing, stooping, walking, bending, or crouching. The employee occasionally lifts light and heavy objects.
The work is typically performed in an office and off-sites. The work may be performed outdoors and occasionally in hot, cold or inclement weather. The work may require the use of protective devices such as masks, goggles, and gloves.
SUPERVISORY AND MANAGEMENT RESPONSIBILITY:
Graduation from an accredited four-year college or university with a degree in Communications, Marketing, PR or related field with five years of relevant experience. This position requires a valid driver’s license.